Tire Dealer Website Design
In the last several years, consumers have embraced the internet as an integral part of the modern path to purchase, browsing several websites before making an in-store purchase. Following recent pandemic shutdowns, more consumers are using the Internet to shop for tires and services, often completing their purchase online without seeing the product in person. As e-commerce becomes a staple in consumer behavior, businesses need to adopt digital channels into their customer engagement strategy in order to see continued success.
Importance of Tire Dealer Website Design
Prior to the outbreak of COVID-19, a significant portion of the population did not engage in e-commerce, preferring to make only in-store purchases. However, the closure of store doors compelled even the most die-hard in-store shoppers to browse and purchase everything online. In the last few months, e-commerce has become the “new normal,” permanently altering the traditional path to purchase.
In past years, e-commerce had been increasing at a steady rate of 1% a year, but the global pandemic has expedited its advancement. By the end of 2020, e-commerce is predicted to increase 10%, achieving a decade’s worth of growth in a matter of months, according to analysts from multinational investment bank UBS.
Even now that brick-and-mortar stores have resumed near-normal business operations, consumers will continue to spend a significant portion of the buying cycle on the Internet and take advantage of the convenience of shopping online. In short, we will not see a return to pre-COVID shopping habits.
Tires also carry a speed rating, which indicates not only how fast they can safely go for an extended period of time, but also the overall performance potential of the tires. Tires for high-performance cars have a higher speed rating than those for mainstream family sedans and SUVs.
The are two pieces of data that will help you estimate how many miles you can expect from a set of tires: the tread-wear rating and the tire mileage warranty. The tread wear rating is listed as a number on the tire sidewall after the word “treadwear”. The higher this number, the more likely the tire will last longer.
Numerous automakers fit their cars with run-flat tires from the factory. These tires are capable of driving for short distances at low speeds even after a puncture has left them without air, allowing you to reach home or a repair facility without needing to change a flat on the side of the road.
Upgrading your tires
This is more complicated than simply replacing your tires, as you have several ways to go. You can choose a higher-performance tire of the same size on your current set of wheels by substituting, say, a high-performance all-season tire for a standard all-season—if you can find one that fits exactly.
Benefits of having a Good Website Design for Tire Dealer Websites
It’s important for dealers to invest in digital tactics as much as possible in order to engage with potential leads — consumers who are shopping for tires and services online. Dealers who don’t invest in optimizing their e-commerce strategy miss innumerable opportunities to engage potential buyers on the internet. As the customer’s path to purchase shifts toward virtual channels, we all must adapt our sales strategies to engage with potential buyers on the digital platforms they are currently browsing.
45% of online users looking at seven to 10 websites to identify the best brands and services before making a purchase.
90% of consumers reported they want multiple options to communicate with dealers and service centers online.
80% of consumers perform online searches on multiple devices, including desktop, laptop, tablet and phone, according to a TCS survey of consumers who have interacted with our software on a tire dealers’ website.
ADA Compliant Tire Dealer Website Design
Businesses need to be active online in order to engage in the customer’s shopping experience. More than ever, websites are serving as virtual stores where consumers browse tires and services before deciding on a purchase. A high-performing website strengthens a dealership’s online presence, which brings in more leads and yields even more opportunities to close sales. Fresh content, relevant keywords and fast-loading webpages help websites rank highly in local searches, drawing in more online leads.
Dealers who embrace digital service platforms not just online but also within their physical stores are experiencing a positive consumer response. For example, digital inspection platforms are replacing more costly and time-consuming paper inspections. With a streamlined digital inspection process, dealers can send the inspection results to customers via email or text so they can see firsthand the need for repairs and replacements, allowing the dealer to sell more services. This is the future. Embracing the digital age will drive sales for dealers both online and in-store.
Mobile Ready Web Design
Search Engine Friendly
Mobile Responsive Tire Dealer Websites
We live in a digital era where 80% of consumers perform online searches on multiple devices, including desktop, laptop, tablet and phone, according to a TCS survey of consumers who have interacted with our software on a tire dealers’ website. If a website fails to load in a matter of seconds or does not adapt well to a smaller screen, most consumers will abandon the platform in favor of a different website. In our survey of customers who recently purchased from a dealer, every participant listed a “great website that is easy to navigate” as a must-have. Websites need to be responsive and easy to browse on mobile devices in order to compete in today’s market.
Consumers have adopted a multi-channel approach to communicating with brands. Among those surveyed, 90% of consumers reported they want multiple options to communicate with dealers and service centers online. Communication by text ranked as preferable, followed by phone calls and then email. Rapid response from the dealer is crucial and seen as a must-have quality, as consumers are often communicating with several businesses at once.